If you are a trader in Rajasthan — whether you run a small kirana shop, a clothing store, or a wholesale business — the government has just sent you a very clear message: we see you, and we’re investing in you.
The Rajasthan Trade Promotion Policy 2025, brought in under the leadership of Col. Rajyavardhan Rathore, Industry & Commerce Minister of Rajasthan, is one of the most trader-friendly policies the state has seen in years. Applications are now officially open, and over 10.5 lakh retail traders across the state stand to benefit directly.
Here is what this policy actually means for you.
Loans Up to ₹2 Crore — With a 6% Interest Subsidy
The headline benefit is this: micro traders can now access loans up to ₹2 crore through formal channels. More importantly, the government will give you back 6% interest on loans up to ₹1 crore — so the effective cost of borrowing drops dramatically. For loans between ₹1 crore and ₹2 crore, the subsidy is 4%.
For women traders, SC, ST, and differently-abled entrepreneurs, there is an additional 1% interest subsidy on top of this. This is inclusion in action, not just on paper.
Additionally, for micro and small enterprises, the state will reimburse 50% of the CGTMSE credit guarantee fee (collateral-free loans up to ₹5 crore) for five years. That means even first-time borrowers with no property to pledge as security can access formal credit.
Insurance Protection for Small Traders — Finally
For years, small shopkeepers and retailers have had no safety net. If a fire broke out or a theft happened, the losses were entirely personal.
The new policy changes that. Micro traders will now receive 50% reimbursement on their insurance premium — up to ₹1 lakh per year — for five years. Coverage includes stock loss, furniture and fixtures, fire, and burglary. This is not glamorous policy, but it is exactly the kind of support that changes lives at the ground level.
Digital Enablement — Taking Rajasthan’s Traders Online
The world is moving to digital commerce, and Rajasthan’s small traders cannot afford to be left behind. The policy directly addresses this by supporting traders in joining e-commerce platforms like Flipkart and ONDC — India’s open digital commerce network — with financial support for registration, listing, and logistics.
Col. Rathore has consistently championed this vision. At the Rajasthan DigiFest X TiE Global Summit 2026, he described Rajasthan as an open destination for businesses and urged industry to see the state as a long-term partner. That same spirit is now being pushed down to the grassroots trader level.
Ease of Doing Business — Removing Old Barriers
One of the most underrated parts of this policy is the regulatory reform component. The government is working to simplify rules under the Rajasthan Shops and Commercial Establishments Act, 1958 — the law that every small business in the state has to comply with. The goal is to reduce paperwork, inspections, and compliance burden so that traders can spend more time running their business and less time dealing with red tape.
This connects directly to Col. Rathore’s broader commitment to eliminating red tape across industries. As he said at the Rising Rajasthan Global Investment Summit, “We have created 21 new policies by eliminating the red tape that used to be there.”
How to Apply
Applications can be submitted through your SSO ID or at an e-Mitra centre. The policy is valid until March 31, 2029, so there is time — but early movers always benefit most.
Whether you are a street vendor expanding your shop or a small trader wanting to go online, this policy has something for you. Col. Rathore’s Department of Industry & Commerce has laid out a clear path. Now it is up to the traders of Rajasthan to walk it.
