Sirsi Road in Jhotwara is not just a stretch of tarmac. It is the commercial backbone of an entire residential cluster — hardware shops, kirana stores, motor parts dealers, textile merchants, small eateries, and dozens of daily-need businesses that serve the lakhs of residents living in Jhotwara’s western corridors.
It is also the road where Col. Rajyavardhan Rathore’s own constituency office sits. He passes these shops when he comes to work. He knows the traders by name. And these traders have now had real, concrete reason to thank him — not for a road or a pipe, but for a policy that changes how their businesses access money, insurance, and digital markets.
What Changed — The Rajasthan Trade Promotion Policy 2025
Issued on January 30, 2026 by the Rajasthan Industries Department under Col. Rathore’s ministry, the Rajasthan Trade Promotion Policy 2025-29 is the first state-level policy in Rajasthan’s history designed specifically for the retail and wholesale trade sector. It covers all of Rajasthan’s 10.5 lakh+ registered retail establishments — including thousands on Sirsi Road and across Jhotwara.
Until this policy, traders existed in a policy gap. Manufacturing MSMEs had RIPS. Tech startups had iStart. But the shopkeeper, the wholesale distributor, and the market trader had to navigate the credit market alone — no state-level subsidy, no insurance support, no e-commerce onboarding help. That gap is now closed.
Why Sirsi Road Traders Are Especially Grateful
Sirsi village and its adjacent commercial belt sit at the edge of Jhotwara constituency — an area that has historically been underserved in terms of formal credit access. Small traders here rely heavily on informal lending, often at exploitative rates, to manage seasonal inventory and working capital. A government-backed 6% interest subsidy with CGTMSE collateral-free coverage up to ₹5 crore is genuinely transformative for businesses that do not own property to pledge.
Beyond credit, the 50% insurance premium support (up to ₹1 lakh per year for five years) addresses a vulnerability that small traders rarely talk about but constantly live with: a single fire, flood, or theft can wipe out years of savings. The policy now shares that risk with the government.
Col. Rathore’s stated purpose: “यह नीति राज्य के छोटे व्यापारियों को बड़े व्यापार, ई-कॉमर्स प्लेटफार्म और लॉजिस्टिक्स नेटवर्क के समान अवसर उपलब्ध कराने के उद्देश्य से बनाई गई है।” — This policy is designed to give small traders the same opportunities as large trade, e-commerce platforms, and logistics networks.
How Sirsi Road Traders — And All Rajasthan Traders — Can Apply
- Log in to SSO Portal with your existing SSO ID → search “Rajasthan Trade Promotion Policy 2025” → New Application
- Or visit your nearest e-Mitra centre with Udyam registration, Aadhaar, business address proof, and bank account details
- For CGTMSE-backed collateral-free loan: approach your bank directly with your Udyam certificate and mention RTPP 2025 coverage
- For full policy documentation: rising.rajasthan.gov.in
- For constituency-level guidance: contact Col. Rathore’s Jhotwara office — located right on Sirsi Road itself
The bigger Jhotwara picture: The Trade Promotion Policy sits alongside ₹1,081 crore of infrastructure development in Jhotwara over 11 months — roads, water supply, drainage, and now commerce-level financial inclusion. Track all development on the Viksit Jhotwara portal. When traders on Sirsi Road say thank you, they mean it — because this time, the help came to them.
